Singha
 Current Thai bottle | |
| Type | Beer |
|---|---|
| Manufacturer | Boon Rawd Brewery |
| Country of origin | Thailand |
| Introduced | 1933 |
| Alcohol by volume | 5.0% |
| Style | Lager |
| Related products | LEO, U BEER, MY BEER, Snowy, Kopper Beer |
| Website | www |
Singha (Thai: สิงห์; RTGS: Sing) is a pale lager beer manufactured in Thailand by the Singha Corporation Co. Ltd., a subsidiary of its parent company, Boon Rawd Brewery. Singha was first brewed in 1933, and in 1939 officially endorsed by King Rama VIII by allowing the royal Garuda symbol on the bottle. It is available in over 50 countries worldwide[1] in both standard (5% ABV) and light (3.8%) versions.[2] Singha is brewed with 100% barley malt, three kinds of hops from Europe, and 100% artesian water. The brew is golden yellow in color, full-bodied, and rich in taste. It is packaged in bottles (330 ml and 630 ml), cans (330 ml and 490 ml), and on tap.[1]
Brewery and Process
[edit]Singha is a lager beer brewed with barley and malt and comes with a 5% ABV (formerly 6% ABV). There is also a lighter version, Singha Light, which is 3.8% ABV. In 2020, Boon Rawd Brewery released a new version called Singha Reserved, a full bodied 5.3% lager beer, brewed with longer brewing maturation, delivering more hops and floral notes. The beer is brewed at the Samsen and Khon Kaen breweries using premium ingredients like Australian barley.
Boon Rawd Brewery collaborated with Germany's GEA Brewing Systems, a leading provider of brewing technology. To equip its breweries, Boon Rawd imported specialized equipment for brewing and refrigeration. Brewmasters were trained in Germany to uphold the highest brewing standards, which contributed to Singha’s quality and reputation.
Sponsorship
[edit]Football
[edit]Singha has sponsored Chelsea F.C. from 2010 to 2022.[3]
In August 2015, Singha announced a three-year partnership with Leicester City F.C. as the club's official platinum partner and exclusive beer partner. The deal also includes Singha become the official sponsor of the Spion Kop Stand.[4]
Motorsport
[edit]Singha became the official beer sponsor of the MotoGP World Championship in 2014.[5]
Singha has been the sponsor of Finnish racing driver and 2007 Formula One World Champion Kimi Räikkönen since 2015.[6] With Räikkönen's partnership, Singha has appeared on the car liveries of Scuderia Ferrari and Alfa Romeo F1 Team.[7]
Theatre
In 2024 Singha began sponsoring PigPen Productions. The sponsorship began from parterning over PigPen’s Deuteronomy at the Riverside Studio’s Bitesize Festival.[8]
References
[edit]- ^ a b "Singha Beer – Oak Beverages Inc". Retrieved 10 February 2022.
- ^ "Singha Beer". Thaizer. 20 July 2010. Retrieved 10 February 2022.
- ^ "Chelsea and Singha extend partnership". chelseafc.com. 9 July 2019.
- ^ "Leicester City Announce Exclusive Singha Beer Partnership". lcfc.com. 4 August 2015.
- ^ Sports, Dorna. "Singha announced as Official Beer of MotoGP™ | MotoGP™". motogp.com. Retrieved 12 February 2023.
- ^ "Thai beer unveiled as personal sponsor Raikkonen". GPToday.net. 16 September 2015.
- ^ Macdonald, Martin (23 April 2019). "Raikkonen brought beer sponsor from Ferrari to Alfa Romeo". GPfans.
- ^ Studios, Deuteronomy | Riverside. "Deuteronomy". Riverside Studios. Retrieved 3 July 2024.
External links
[edit]
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